What is Team Spirit?
As part of the launch of the Hummel 2022 collection, Hummel wanted to show what "team spirit" means to real people.
Instead of focusing on regular sport, they chose two groups of friends who practise their sport in an urban environment: dance and panna football.
We created all the campaign elements from footage provided by Hummel. Our aim was to convey the authenticity of their friendship and give the audience a relatable feeling.
Courtesy of Envision agency.
